The Reporting Diversity Network findings indicate that the LGBTIQ+ community is often exposed to hate speech. After gender and ethnicity, sexuality is the third most targeted identity in the Western Balkans media. The media often contribute to this, and even act as a generator of hate speech. However, they also play a significant role in educating and informing citizens, thereby reducing stigma and prejudice. This is why we have prepared guidelines that can contribute to better reporting on topics important to the LGBTIQ+ community.